Press Release
New Legacy Insights for Associations and Host Communities
Oct 10, 2023
Working with MeetDenmark, the Danish Business Events Association, GainingEdge has been researching, testing, and supporting the development of legacy strategies in Denmark. Today, MeetDenmark is excited to release the “Powering Meeting Legacies – New Insights for Associations & Host Communities” report. Third in this series, this report gathers many of these insights and learnings from six years of research and testing.
We believe that this report can inspire and assist both associations, destinations, and eventplanners.
“In a world with a rising focus on sustainability, the value of a congress for both the association, the delegates, and the destination should be bigger than the costs. That is why legacy is becoming an ever more important part of event planning. We hope that this report can help those who want to take the next step.” – Pia Lange Christensen, Chairman of MeetDenmark.
While the report describes a wide range of learnings from the six years of research and testing, one of the key learnings is that a legacy program can be a natural extension of the association’s overall vision and mission. It can create value for the members and, at the same time, address needs at the host destination.
Get a copy of the report here.
GainingEdge Expert
Gary Grimmer
Executive Chairman & Strategic Advisor
Bruce Redor
Partner, Regional Lead - Europe & Africa
Chloé Menhinick
Lead – Association Consulting
