GainingEdge exclusively advises the convention and meetings industry, also known as MICE or business events. Since 2004 we have been dedicated to servicing this very specialized segment of the tourism & hospitality industry - national tourism agencies, convention & visitor bureaus (CVBs) and convention centre developers. Our comprehensive consulting expertise, capabilities and competencies help our clients tackle industry challenges, capitalise on opportunities and achieve operating excellence.
GainingInsights: Business events, economic development and the crucial role of Convention Bureaux
The benefits of business events goes beyond the traditional measurements of the direct financial return in terms of room nights, venue hire, attendee spend, transport, retail, food and beverage, tourism attractions, and other ancillary spend in the local economy. Bruce Redor delves into the crucial role convention bureaux play in economic development.Continue Reading