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Welcome to GainingEdge
Advising the World’s Business Events and Tourism Industry
Global reach and perspective. Local expertise.
We’re a global consulting firm that works primarily with associations, DMOs/CVBs and their stakeholders, and convention and exhibition centres—but it’s our people that really make us different.
At GainingEdge, you’ll find a team of specialists who don’t just work in the global meetings industry—we’ve lived it. Our experts have years of deep, on-the-ground experience at the local, regional, national and global level.
Since 2004, we’ve advised hundreds of clients across five continents, helping them tackle industry challenges, capitalise on opportunities and achieve operational excellence.
Destination & DMO/CVB Advisory
We provide the most comprehensive, vertically integrated services in this space to help partners define their goals, as well as the strategies and the support needed to achieve, plan and implement them.
Convention & Exhibition Centre Advisory
GainingEdge assists partners through a wide range of services, ranging from conceptualisation and site assessment to feasibility studies, design reviews, pre-opening planning, and more.
Association Advisory
Through extensive first-hand experience growing, leading and managing associations, our experts understand the constraints and challenges your organisation is facing—and the solutions you need to succeed.
GainingEdge Analysis & Research (GEAR)
GainingEdge Analysis & Research (GEAR) is dedicated to business events research with a focus on destination competitiveness and the “intellectual capital” of convention destinations.
In-Market Sales Representation
With a team of salespeople in all major markets around the world representing clients across the globe, GainingEdge can help destinations and CVBs establish those much-needed relationships where—and when—needed.
Industry and GainingEdge Events
We’re not just thinkers—we’re doers. Throughout the year you can find us speaking at industry events and leading GainingEdge special seminars around the globe. We hope to see you there!
Oct 20
to
Oct 23
2024
Abu Dhabi National Exhibition Centre (ADNEC)
ICCA Congress
United Arab Emirates
Gary Grimmer
Executive Chairman & Strategic Advisor
Jane Vong Holmes
Senior Manager, Regional Lead – Asia
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Loren Christie
Consultant / BestCities, Managing Director
Tia Daniels
Consultant / BestCities, Director Business Development & Community Engagement
Nigel Brown
Project Manager / BestCities, Director Marketing & Partnerships
Alicia Yao Hong
Business Development Consultant - China
May 21
to
Jun 3
2022
Messe Frankfurt
IMEX Frankfurt 2022
Germany
Gary Grimmer
Executive Chairman & Strategic Advisor
Lesley Williams
Consultant
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Chloé Menhinick
Lead – Association Consulting
Molly Doheny
Business Development Director - Europe
Bruce Redor
Partner, Regional Lead - Europe & Africa
Jane Vong Holmes
Senior Manager, Regional Lead – Asia
Nigel Brown
Project Manager / BestCities, Director Marketing & Partnerships
Jun 8
to
Jun 9
2022
visit.brussels Office
Legacy and Impact Workshop
Elevate Your Conversations with Associations and Partner with Them to Achieve Vision, Growth and Goals
Belgium
Gary Grimmer
Executive Chairman & Strategic Advisor
Chloé Menhinick
Lead – Association Consulting
Bruce Redor
Partner, Regional Lead - Europe & Africa
Nov 6
to
Nov 9
2022
ICE Krakow Congress Centre
ICCA Congress 2022
“Together We Can”
Poland
Gary Grimmer
Executive Chairman & Strategic Advisor
Lesley Williams
Consultant
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Nigel Brown
Project Manager / BestCities, Director Marketing & Partnerships
Bruce Redor
Partner, Regional Lead - Europe & Africa
Jane Vong Holmes
Senior Manager, Regional Lead – Asia
Nov 29
to
Dec 1
2022
Fira de Barcelona
IBTM 2022
Inspiring Events for Better Business Results
Spain
Gary Grimmer
Executive Chairman & Strategic Advisor
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Chloé Menhinick
Lead – Association Consulting
Bruce Redor
Partner, Regional Lead - Europe & Africa
Molly Doheny
Business Development Director - Europe
May 23
to
May 25
2023
Messe Frankfurt
IMEX Frankfurt 2023
Germany
Gary Grimmer
Executive Chairman & Strategic Advisor
Jane Vong Holmes
Senior Manager, Regional Lead – Asia
Lesley Williams
Consultant
Tia Daniels
Consultant / BestCities, Director Business Development & Community Engagement
Nigel Brown
Project Manager / BestCities, Director Marketing & Partnerships
Bruce Redor
Partner, Regional Lead - Europe & Africa
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Mike Williams
Interim CEO / Senior Partner & Senior Consultant
Molly Doheny
Business Development Director - Europe
Nov 12
to
Nov 15
2023
Queen Sirikit National Convention Center (QSNCC)
ICCA Congress 2023
Thailand
Gary Grimmer
Executive Chairman & Strategic Advisor
Mike Williams
Interim CEO / Senior Partner & Senior Consultant
Jane Vong Holmes
Senior Manager, Regional Lead – Asia
Mark O. Schloesser
Venue Development Consultant
Loren Christie
Consultant / BestCities, Managing Director
Nigel Brown
Project Manager / BestCities, Director Marketing & Partnerships
Tia Daniels
Consultant / BestCities, Director Business Development & Community Engagement
Jan 18
to
Jan 21
2024
BestCities Global Forum
Australia
Loren Christie
Consultant / BestCities, Managing Director
Nigel Brown
Project Manager / BestCities, Director Marketing & Partnerships
Tia Daniels
Consultant / BestCities, Director Business Development & Community Engagement
Marlieke Kemp-Janssen
Digital Marketing Project Manager / BestCities, Marketing Project Manager
May 15
2024
Messe Frankfurt, Room Esprit, Level 1, Hall 9
GainingEdge Knowledge Exchange
Germany
Gary Grimmer
Executive Chairman & Strategic Advisor
Jane Vong Holmes
Senior Manager, Regional Lead – Asia
Bruce Redor
Partner, Regional Lead - Europe & Africa
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Alicia Yao Hong
Business Development Consultant - China
May 13
to
May 16
2024
Messe Frankfurt
IMEX Frankfurt 2024
Germany
Gary Grimmer
Executive Chairman & Strategic Advisor
Jane Vong Holmes
Senior Manager, Regional Lead – Asia
Bruce Redor
Partner, Regional Lead - Europe & Africa
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Molly Doheny
Business Development Director - Europe
Alessandra Delmonte
Business Development Director - North America
Loren Christie
Consultant / BestCities, Managing Director
Nigel Brown
Project Manager / BestCities, Director Marketing & Partnerships
Tia Daniels
Consultant / BestCities, Director Business Development & Community Engagement
Alicia Yao Hong
Business Development Consultant - China
Nov 19
to
Jun 20
2024
Fira Barcelona Gran Via venue
IBTM World
Spain
Gary Grimmer
Executive Chairman & Strategic Advisor
Miloš Milovanović
Head of GainingEdge Analysis & Research (GEAR)
Molly Doheny
Business Development Director - Europe
Helen Crompton
Business Development Manager - Europe
Alicia Yao Hong
Business Development Consultant - China
GainingEdge Special Reports
Published annually by GEAR (GainingEdge Analysis & Research), our Special Reports provide a detailed analysis of the global destinations landscape and help cities understand how well they are leveraging their influencers to secure conventions.
Destination Competitive Index
An annual assessment of how destinations compare in terms of the strength of their product offering and other factors that impact destination selection.
Leveraging Intellectual Capital
An annual analysis of a destination’s strength of representation in international association leadership.
From our Experts
Social Responsibility
We’re professional problem solvers—and that extends beyond our day-to-day work. The GainingEdge team is passionately committed to making the world a better place by helping the industry as a whole and the communities we work in around the world.
Industry Affiliates
Connect with a GainingEdge Expert
Contact us to arrange a consultation to talk about your specific business needs and how we can help.
