Market Demand Analysis
Market Overview & Destination Assessment
- Occupancy and related revenue from local, regional and international meetings, conventions and events to develop an annual business mix / calendar of events;
- Pricing levels based on local market, and comparable markets;
- Operating expenses including labor, facility management, repairs & maintenance, sales & marketing, utilities & overheads, etc.
Venue Management & Operational Advice
Pre-opening planning support
Project Brief: Muscat, Oman
Developer – Omran, private company established by the Government of Oman
Facility – 3200 seat auditorium, 22000 sqm exhibition, 14 meeting rooms, and integrated hotel
Location – A waterfront large mixed use development comprising of commercial developments, entertainment, retail, restaurants, and hotels.
GainingEdge was involved in a broad study comprising a comprehensive feasibility study for the convention centre, hotel infrastructure recommendations and convention and visitor bureau (CVB) establishment.
Status – The centre is under construction, and due to open in 2016.
Project Brief: Canberra, Australia
Client – Australian National University, Canberra
Location – Adjacent to Australian National University, City Centre, Canberra
GainingEdge was engaged to undertake a market feasibility and assessment study for the development of a convention centre. The purpose was to determine the viability of a potential facility, with or without on site accommodation, located in the ANU Exchange Precinct. The proposed facility was to be managed by or on behalf of the Australian National University, Canberra.