Association Development Services
- Professional development / continuing education / knowledge exchange
- Capacity building
- Industry research and development
- Accreditation and self-regulation
- Policy development
- Creative collaboration / innovation
- Business, trade and research networks
Project Brief: Managing BestCities Global Alliance
In 2009, after its nine years in existence as the world’s first convention bureau alliance, BestCities issued a RFP for the professional management of the alliance of eight city convention bureaus. GainingEdge was not only appointed as the Head Office of BestCities, it also coordinates and manages the alliance’s joint sales and marketing programmes through a dedicated business development manager, leaving the bureau partners free to focus on their own bureaus’ needs. Since then, the alliance has recruited five new partners, maintained its Quality Management System which is uniformly adopted by all partners, created its Client Advisory Board, hosts a client dinner at IMEX Frankfurt every year, and created its inaugural Global Forum for its top association clients which debut in Dubai in 2016.
BestCities further explored the North American source market through a landmark partnership agreement with the Chicago-based Professional Convention Management Association (PCMA), leading to a BestCities Global Hub at Convening Leaders for three consecutive years. Leads sharing, client referrals, joint projects with shared roles have flourished within the alliance which also adopted a common CRM system where all of the alliance’s leads and intelligence are housed for instant and easy retrieval by each partner. The alliance’s activity calendar is robust and active with full commitment by its partners. 16 years after its establishment, the alliance maintains its confidence that when the world wants to meet, BestCities set the standard.