Product Development

Often destinations have amazing product elements but fail to capitalise on it due to poor product definition, product packaging or a supplier community that’s not savvy on presenting the product.

Furthermore, meeting organizers expect new innovative products developed exclusively for their event to create that wow factor.

We undertake destination assessment to deliver a clear product definition, packaging, and innovative new product creation. This includes

  • Comprehensive city-wide product review
  • Introductory workshop with the city’s leading suppliers.
  • Client Forum of select high potential international buyers to gain customer feedback on product and presentation.
  • Clients would participate in post-tours during which suppliers could showcase their products.
  • Product Development Workshops with the CVB and suppliers to refine the product offerings and presentations, and development of an innovative new product.

GainingConnections

GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.