A clear overview of the marketplace and destination determines the positioning of the development. We provide a concise picture of the competitive landscape in terms of profiling local, national and regional facilities, current meeting activity, and future trends to assess the competitive marketplace in which the proposed facility would operate and how the new facility may complement or compete on a regional basis.
We undertake a 10-point destination assessment based on key criteria clients use to assess convention destinations. We provide a profile of community attributes, analysing the economic, aesthetic, and destination-attractiveness attributes and other convention related infrastructure (e.g., hotel room inventory, air access and promotional support).
Market insights would include local brand perception, market trends, opportunities, business drivers, and priority markets.