Job Opening: Marketing and Communication Manager

Luxembourg Convention Bureau GIE

Job Statement

Job Statement:       

  1. In coordination with Luxembourg Convention Bureau’s partners and stakeholders, to develop, manage and implement marketing services programs including web development, e-marketing, publications, presentations, audio visual, display and sales promotion materials in order to achieve strategic goals and objectives.
  2. Coordinate Luxembourg’s Conference Ambassador Program in order to support and develop local hosts. 

Reports to: CEO – LCB

Job Duties & Responsibilities:

  • Development and management of Luxembourg Convention Bureau’s marketing services program including;
  • Brand development and management. Development of business events brand and style guides. Manage the application of the brand for internal and external usage. 
  • With Luxembourg for Tourism, management of media program, inclusive of:
    • Media liaison and communication.  
    • Production of media schedule for advertising and promotional campaigns. Oversee creative development of business events advertisements.
    • Plan and attend media visits as required.
    • Development of business events media database.
  • Development and writing of presentation material. 
  • Development of bid document templates
  • To organise media events and press conferences. 
  • Oversee and manage the production of business events promotional materials including motivational guide, Planners Guide, incentive guide, DVDs, promotional gifts, brochures and display materials.
  • Oversee and manage the development of Luxembourg Convention Bureau web content, design and promotion. 
  • Develops innovative digital marketing campaigns and content, publishing, creative editorial, advertising and promotions.
  • Utilizes emerging trends, technology, crafting effective digital strategies and designing an engaging user experience online and within social media platforms.
  • Media liaison and communication. Respond to media enquiries in a timely manner. 
  • Production of media kits including image CD, new developments profile, Luxembourg business events overview, statistics and news. 
  • Arrange media familiarization programs.
  • Develop and maintain media account and contact profiles on CRM database system. 
  • To organise media events and press conferences along with support materials. 
  • To produce and distribute regular industry and client newsletters.
  • Tracks trends, sets department goal measurements, media impressions, web targets and social media strategy.
  • Development and production of event case studies and ‘success stories’ for promotional purposes. 
  • Development and maintenance of media content for website. 
  • Manages external vendors to complete projects within set deadlines and budgets.
  • To liaise with Luxembourg’s marketing representatives to develop and implement media programs specifically for international markets. 
  • Prepare and review regular MICE marketing performance reports. 
  • Provide support for other related activities as directed by CEO – LCB 
  • Development and implementation of Ambassador Program to identify and support potential local hosts for international business events
  • Liaise with key prospects through telephone, email, face to face meetings
  • Develop activities aimed at training and attracting ambassadors to support the activity of Luxembourg Convention Bureau
  • Project manage core activities including Ambassador Dialogue and Education Seminars, University and Institutional Seminars, Association Support and Engagement Seminars, Special Events, Newsletters, and Collateral Production
  • Development and implementation of association development plan to strengthen Luxembourg based associations and their engagement internationally

Skills and Competency Requirements:

  • Degree in marketing, or equivalent.
  • Knowledge and expertise within the business events industry and of Luxembourg’s products and services. 
  • Superior communication skills, verbal and written. 
  • Ability to display flexibility and creativity in developing new concepts and strategies. 
  • At least four years experience in a middle to senior level marketing role including an understanding of new marketing technologies. 
  • Good project management and organisational skills
  • Ability to work autonomously and as part of a management team
  • Highly proficient written and spoken language skills in : Luxembourgish, French, German and English

Offer

  • the position is a permanent (CDI), full-time position
  • the position is commensurate with salary scale and benefits package at a level found in similar positions with the Grand Duchy

Information

For further information or a more detailed job and organisation description, please contact: jobs@gainingedge.com

Applications

Please send us your application letter and CV before 15 August 2019. They should be submitted to jobs@gainingedge.com