Our 5 Must-Reads in September 2014!
1. Storytelling the Secret to the North American Market
Global destinations looking to attract North American corporate meetings and events can no longer solely rely on traditional marketing tactics to influence destination selection, according to a new report from Marketing Challenges International (MCIntl).
2. Opinion: Why Conference Venues Need to Adapt to Survive
Perhaps the biggest challenge for conference managers today is retaining share in an increasingly competitive marketplace. This unearths associated challenges of revenues per metre and ensuring the continuing relevance of a space and, in some cases, the location itself. AIPC President Geoff Donaghy assesses how to stay ahead of the game.
3. Bureau Power
In 2013, Saudi Arabia took the crucial step of recognising the important role the meetings industry could play in the kingdom’s future economic prosperity. Having commissioned several research studies, all of which made a compelling case for investing in meetings infrastructure, marketing and policy, the Saudi Council of Ministers issued a national decree forming the Saudi Exhibition & Convention Bureau (SECB), charged with the task of “developing and organising the Saudi convention and exhibition sector” and enhancing its “effectiveness within the country’s economy”.
4. Room rates Continue to Grow, says Hogg Robinson Group
Hotel room rates, particularly in the world’s ‘megacities’ continued to grow in the first half of 2014. The latest Hotel Survey by Hogg Robinson Group (HRG) found 31 of the top 50 cities saw an increase in the average room rate, while occupancy in key business destinations remained at record levels and is continuing to grow.
5. Nature of Event Sponsorship Radically Changing” say PCOs
Offering brands the opportunity to display their logo is no longer enough when it comes to the future of event sponsorship. According to INCON, a global partnership of professional congress organisers (PCOs), the nature of sponsorship is “radically changing”.
Extracts from international trade media publications
29 September 2014
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