GainingIntelligence, October 2015

Your News Feed on 5 Stories From Around the World – October 2015

1.   Dubai, Singapore, Brussels and Washington DC launch Global Association Hubs Partnership

International associations are constantly on the lookout to establish a strong base in key regions around the world in order to offer value and customized services to their membership.

Among the services this Partnership will provide are standards that will help associations set up in their regions, including information on local legal structure, tax implications, key government contacts, and other education about the region.

By leveraging on this new partnership, international associations now have the opportunity to roll out global strategies and leverage on local opportunities in the partner cities, which according to the Union of International Associations, are already leaders in housing association headquarters and regional offices in their respective regions—85 percent of international associations already have a presence in at least one of these four cities.


2.   Sydney keeps strong business momentum rolling with more funding

The city authorities in Sydney, Australia will inject another A$1.5m (US$1.09m) into Business Events Sydney (BESydney) between 2017 and 2021, after a strong return from the city’s $1.5m investment during 2014-16, which had helped secure 24 events worth more than $70m in direct expenditure.

“This means that the funds drawn on to date have achieved a return of more than $90 for every $1 invested,” said BE Sydney CEO Lyn Lewis-Smith.

BE Sydney has brought an estimated A$249m into the New South Wales (NSW) economy by securing more than 53,000 Asian incentive delegates over the past three years. 146 events secured by BESydney, worth A$404m, will take place between January 2015 and December 2023.

Source: TTG Asia

3.   VisitScotland Conference Bid Fund success story

The VisitScotland Conference Bid Fund was set up in 2012 and has helped secure business events ranging from 80 to 5,000 delegates.

The Bid Fund money awarded is based on match-funding subvention either by a destination organisation or local authority. The conferences must tie in with the Scottish Government target sectors, including business processing operations; creative industries; education; financial services; food and drink; and textiles and tourism. The predicted £200m economic boost has been achieved with just £2m of investment from the fund. This money has helped secure 97 conferences, according to VisitScotland.

Source: Herald Scotland

4.   Auckland to establish the Auckland Advocate Alliance programme

Auckland Convention Bureau wants to double delegate days from the 1.98 million recorded in 2013, to 2.55 million. Business events consultant Barbara Maple, who was previously president of the Joint Meetings Industry Council, has been enlisted to help the bureau establish its Auckland Advocate Alliance programme.


5.   “CVBs as Customer Representatives”

CVBs need to start seeing themselves as customer representatives instead of being “official mouthpieces” said Gary Grimmer, CEO of convention industry consultancy GainingEdge.

Grimmer said: “I think a key (credibility) issue is that most CVBs are structured to be a representative (of their destination and suppliers). When CVBs represent the suppliers, they will always be protecting the supplier’s reputation regardless of the quality of service delivery. If I were representing a bureau, I would encourage people to visit my website and critique the supplier’s service level. It is only then will CVBs be seen as being more transparent and credible.”

Grimmer underlined the importance of CVBs, saying that “they are vital as they are our hope to developing government support”. Citing Singapore as an example of a country with a strong CVB, he added: “Singapore in general has a reputation for great service and (the Singapore Tourism Board) can continue to encourage radical transparency and move towards engaging communication with consumers beyond providing services to meeting planners.”

Source: TTG Asia


The American Express Meetings & Events 2016 Global Meetings Forecast provides insight into several topics:

Compliance Considerations – The highest risk of non-compliance is typically related to meeting payments, expenses and records, handling of Personal Information (PI) and attendee selection. To mitigate such risks, organizations must establish appropriate internal controls throughout their areas of operations to avoid potential improper risk.

Incentive Programs and Events – Millennials continue to play a significant role in shaping the incentive travel space today. As a result, some companies have designed and executed specific programs aimed to motivate, recognize and reward millennial travelers through immersive and cultural experiences.

Mobile Apps and Event Technology – As the role of technology and mobile apps continues to rise among meetings professionals, meeting owners have an opportunity to capitalize on attendees’ desire for this type of technology through digital solutions and mobile applications.

Download your copy of the 2016 Global Meetings Forecast here.

Source: International Meetings Review


– ENDS. Extracts from international trade media publications

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