GainingIntelligence, January 2016

Your News Feed on 5 Stories From Around the World – January 2016

1. Hamburg recruits academia and science experts

Hamburg Convention Bureau (HCB) has partnered with the Ministry of Science, Research and Equality (BWFG) to host “Scientific Conference Organisation Made Easy,” a conference aimed at motivating the science industry’s leaders into actively seeking more events. The conference was aimed at enhancing the organising skills of professors and members of scientific and research institutes by explaining the acquisition process and how the HCB can facilitate this.

Science is one of Hamburg’s areas of expertise, along with maritime, logistics, media and IT.

Source: meetpie

2. Melbourne on Auction

The Melbourne Convention Bureau (MCB) and Melbourne Convention and Exhibition Centre (MCEC) have announced a strategic partnership with the Professional Convention Management Association (PCMA), and marked the occasion with the launch of the “2016 PCMA Citywide Auction of Melbourne.” The Auction allows conference organisers to bid to win an event package at MCEC to the value of USD$350,000 – a great opportunity to stage an event at a great price. The 2016 PCMA Citywide Auction of Melbourne opened on January 11, 2016 during PCMA Convening Leaders in Vancouver and will close November 30, 2016.

PCMA and MCB will work collaboratively over the next three years to showcase Melbourne as a leading destination for business events in the Asia Pacific region.

Source: Odyssey Media Group

3. #CallBrussels has launched a campaign to bring back business and leisure tourists into the country, with hotel bookings down 20 per cent since the terror-related city lock down. has set up three telephone boxes in iconic locations across the Brussels-Capital region, and is urging foreign tourists to call in and ask random passers-by a question. The exchange will be filmed on a webcam and broadcast live on

The convention bureau is also urging meeting and congress organisers to return to the capital, by offering a steady flow of information to address any misconceptions from delegates about it being a dangerous place.

Source: meetpie

4. AMEX: Europe Business Travel Grew Twice as Fast as Expected in 2015

Business travel in Europe grew twice as fast as expected in 2015, according to the new2015 EVP Barometer by American Express Global Business Travel. According to the report, which was announced at the 25th annual EVP, held in Paris, business travel spending in Europe increased by 1.42 percent in 2015, more than twice the rise anticipated in the 2014 Barometer (0.7%).

In addition, “safety and security” has overtaken “cost control” to be the number one priority of company executives when considering business travel.

According to the Barometer, the upswing in business travel spending  is likely to continue in 2016, with respondents expecting a 1 to 3 percent rise in total travel spending over the coming year. When asked about the aspects which will grow in importance over 2016, the top four elements cited by respondents were: price optimization (50%), security solutions (41%), reliability of data (41%) and quality of overall travel program management (40).

Source: International Meetings Review

5. Singapore to host first-time-in-Asia events

Singapore will host several prominent medical congresses coming to Southeast Asia for the first time – two of these events are also making their Asian debuts – the European Society for Medical Oncology (ESMO) Asia Congress, and Spine Week 2016. Holding these events in Singapore also mark the first time both entities are organising an event outside of Europe. As the world’s largest spinal care-related meeting, SpineWeek 2016 will bring together 16 spine societies from around the world, along with executives involved in the community, for the event’s first Asian edition.

In addition, the International Society for Magnetic Resonance in Medicine’s (ISMRM) will also hold its annual meeting and exhibition in the city state, bringing some 6,000 attendees.

Source: MICE-Contact


Top Meeting Package Trends for 2016 From IACC

Following research among the 378 members of the International Association of Conference Centres (IACC), the association has released its Top Meeting Package Trends for 2016.

Trend #1: Flexible and highly creative delegate meeting packages which meet the specific needs and requirements of planners and delegates.

Trend #2: Innovative packages developed by venues and clients. Delegate packages crafted and developed in an inclusive and consultative way.

Trend #3: Offering inclusive delegate packages provides certain differentiation, but being able to tailor a package to the individual client is a further step, resulting in packages becoming more customized.

Trend #4: Clients are starting to ask for packages beyond the normal meeting room, F&B and tech inclusions. The top additional items requested were teambuilding, local cultural trips, coaching and facilitation and high bandwidth Wi-Fi to support the use of collaborative technologies. The inclusion of collaborative technologies such as audience participation and meeting apps, had potential for future packaged pricing.

Trend #5: Delegate packages make good business sense for third parties as well.Thirty-five percent of the venues surveyed reported that third party booking agents could consider all components of the delegate package as part of their commercial terms with the venue.

Source: International Meetings Review

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