Our 5 Must-Reads in December 2014!
1. Future of US destination marketing organisation Brand USA in the balance
Source; Meetpie
The US travel industry is racing against the clock to get the government match-funding for its destination marketing organisation renewed before Congress adjourns in mid-December. Brand USA is a public-private entity established by the Travel Promotion Act in 2011 and requires the Senate to pass legislation which re-authorisesits funding for 2015.
2. Knowledge Quarter launch in bid to attract more events to London
Source: Meetpie
The launch of London’s Knowledge Quarter will boost event business in the capital, according to founding member, the Royal College of Physicians (RCP).The Knowledge Quarter (KQ), launched this month by Chancellor George Osborne, is a partnership of 35 academic, cultural, research, scientific and media organisations based in Kings Cross, Euston and Bloomsbury in London. It aims to make their collective resources as widely available as possible and the Royal College of Physicians believes it will lead to a higher volume of medical events and conferences being attracted to its venue.
3. New federal government framework helps Australia win global events
Source: TTG Asia
Australia’s business events sector received a major boost end-November when the Federal Government entered into a partnership to assist the industry during the bidding and event delivery process.At the Australian Export Awards in Sydney, minister for Trade and Investment, Andrew Robb, said international business events are an integral part of the government’s economic diplomacy agenda and unveiled the historic new framework, Attracting Business Events to Australia: Role of Government Agencies.
4. TEA, SACEOS ink MoU to bolster bilateral opportunities
Source: TTG Asia
The Thai Exhibition Association (TEA) today entered into a MoU with Singapore’s SACEOS to enhance business opportunities for exhibition organisers and visitors in both countries. SupawanTeerarat, TCEB’s vice president, strategic and business development, said: “The world’s gaze is now fixed on the opportunities presented by the ASEAN Economic Community (AEC). As you know, the AEC will stimulate networks and cross-border trade.
5. Withdrawal of pharma sponsorship ‘could change medical meetings’
Source: Meetpie
The medical meetings industry could face ‘drastic changes’ if pharmaceutical companies clamp down on their sponsorship of doctors.More stringent regulations in the future could see pharma firms further discouraged from sponsoring doctors and other healthcare professionals to attend conferences.
– ENDS. Extracts from international trade media publications
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