GainingIntelligence, August 2014


Our 5 Must-Reads in Aug 2014!

1.  What Cities Can Teach Marketers About Marketing

Source: Forbes

If you are like most consumer marketing professionals, you probably vie with three to six direct competitors on a regular basis. But what if you had more than 30,000 competitors? That’s the number of cities and towns in the U.S. alone that are competing every day to win new corporate investment, attract both group and leisure travelers, and draw new residents to their community. Yes, it’s a tough battle.

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2.  Strong growth for Melbourne business events

Source: MICE BTN

The Melbourne Convention Bureau (MCB) has reported a 32 per cent increase in economic contribution from secured business events in the 2013/2014 financial year from the previous year. Economic contribution reached $246 million from the 175 business events secured by MCB in the same year that saw Melbourne host three of the world’s largest health-related conferences.

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Source: CIM

In the last 12 months, Melbourne has hosted 13 international conferences secured by Ambassadors, bringing in almost 20,000 visitors and worth $82 million in economic impact to Victoria.

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3.  London remains most expensive European city to stay in

Source: ConferenceNews

London HRS, The Hotel Solutions Provider, has revealed that London is once again Europe’s most expensive capital to stay in, seeing an increase of more than 10 per cent compared to this time last year.  New research by HRS shows that average room rates in London reached nearly £130, placing the UK’s capital ahead of Paris and Copenhagen, which both have average room rates of £117 per room (€149).

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4.  Budget hotels are starting to dominate London landscape, survey finds

Source: Meetpie

Budget and upscale hotels are the most frequently built in London, according to a study of the city’s developments. The UK capital, frequently noted for having some of the world’s highest hotel rates, is in fact seeing budget brands dominating, the EMEA Hotel Monitors report has found. The study is published every six months, and the latest version looked at data based on hotel openings between 2011 and 2014, as well as London’s confirmed pipeline to 2018.

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5.  Commonwealth Games helps generate £290m of conference business

Source: Meetpie

The glitter has barely been swept off the stage after the closing ceremony, but the legacy of the Commonwealth Games in Glasgow is here to stay. The 20th Games, which ended on Sunday, 3 August, helped attract conferences worth £290 million to the city over the next decade, according to Glasgow City Marketing Bureau.

Read more >>>

Extracts from international trade media publications in August 2014

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