GainingIntelligence, April 2015

Markets: Chinese Incentives Go Longhaul

More Chinese incentive groups are picking longhaul and exotic destinations due to improved air connectivity and relaxed visa regulations with one DMC reporting that 70% of business events traffic is longhaul.

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Conference Ambassadors: Initiating and Supporting Convention Bids

Interviews with two of South Africa’s conference ambassadors on their passion, commitment and role to advance South Africa’s march towards a Knowledge Economy.

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CVB: Singapore increases its business events funding

The Singapore Tourism Board has increased its marketing budget by 35% channelled into brand building and marketing campaigns to further raise the profile of “Asia’s Top Convention City”.

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Destination Marketing: UK Government reveals new events blueprint

The creation of a Business Visits & Events Board, tasked with identifying business opportunities and win more events, is among the key highlights.

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Destination Marketing: AACB member bureaus workshop NEXTPractices

The Association of Australian Convention Bureaux (AACB) believes that the DestinationNEXT Project will help Australian convention bureaux identify new and sustainable priorities and strategies that will help DMOs be more successful in the future.

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– ENDS. Extracts from international trade media publications


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