GainingEdge Insights, Oct 2013

Welcome to our GainingEdge Insights, Oct 2013 edition. As our valued colleague, we would like to keep you informed about industry developments and news from our company.

Arena and DMAI partners up for DMO benchmarking project

Arena Destination Benchmarking (Arena) and Destination Marketing Association International (DMAI) have agreed to work together to promote and develop the global benchmarking tool for destination marketing organizations (DMOs) and to publish an annual industry trends report.

Under the terms of the agreement, DMAI will provide marketing and sales support for the Arena products, while the founding companies involved with the development of the Arena – Simpleview, InterVISTASConsulting and GainingEdge – will continue to be engaged and play an active role to further refine and develop this service.

Arena will help DMOs to better identify growth opportunities, areas for improvement and to make informed decisions about allocating budgets, destination development, sales and marketing programs and staffing plans.

Today, more than 100 DMOs in13 countries are actively using the platform to compare their data and metrics with other DMOs. An Annual State of the Industry Report, to be released at the DMAI Annual Convention in 2014, will outline key trends and developments in the DMO world.

GainingEdge in Japan

GainingEdge is working with the Japan Tourism Agency (JTA) in its Global MICE Cities Project. The project involves GainingEdge visiting selected Japanese cities to assess their global competitiveness and then supporting the bureaus with consulting advice focused on international association conventions. Japan has the largest number of scientists and engineers in Asia, and second in the world, according to the World Economic Forum. A Japan-based team has been established to offer support and to act as main coordinator.

GainingEdge in JapanL to R: Rod Kamleshwaran with Ryoji Maeshima and Shinji Nakagawa from Fukuoka CVB.
GainingEdge in JapanHiroko Mizuno (GainingEdge Japan Project Team), Yoshikazu Kuki, Jane Vong Holmes, Mayor of Kyoto Daisaku Kadokawa, Gary Grimmer and Shigekatsu Takahata. Mr Kuki and Mr Takahata are from the Kyoto City Tourism and MICE Office.

Gaining Partners

Media Coverage

GainingEdge recently added two new partners, the first with Ana Ilić and Milica Božanić, from Belgrade, Serbia to set up the Film Commission Consultancy arm. Ana Ilić said: “Film commissions contribute to buoyant, competitive, sustainable local economies through the development of the film industry and film-related activities. Each new film being shot locally translates to millions of dollars in investments in the national economy, and in limitless free advertising for the tourism industry.”


The second partnership is with Julie King who now heads GainingEdge’s new Australasia office in Sydney. Gary Grimmer said: “To further expand our work in Australia and New Zealand, we needed a partner who could help us to devote more attention to this part of the world. Julie King has very strong credentials and an excellent reputation in both the convention and tourism industries and is a familiar and trusted face here and internationally.”


More meetings support for Macau

We are pleased to be given the opportunity to work with the Macao Trade and Investment Institute – IPIM – and support its strategic planning and business development efforts for its international business events industry. Macau is not a stranger to GainingEdge – we have assisted the Macau Government Tourist Office to set up its Macau Business Tourism Center; conducted a Macau Corporate and Association Destination Perception survey on Europe and North American-based organisations, and also recently facilitated a study tour of members of the Macau Convention & Exhibition Association to Singapore.

Briefs from Our Clients

BestCities converges at ICCA Congress Shanghai

BestCities will hold its second Alliance Review Meeting of the year at ICCA Congress Shanghai. This will be followed by their Board meeting, and a Knowledge Exchange session with Prof Rhodri Thomas from International Centre for Research in Events, Tourism and Hospitality (ICRETH) as their guest speaker.

MyCEB’s first RAWR Awards a Roaring Success

The Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysia Association of Convention and Exhibition Organisers and Suppliers (MACEOS) recently collaborated as joint organisers of the country’s first business events awards. A total of 85 submissions were received, and 38 finalists for a total of 20 award categories were handed out at its Gala Night on 18 Sept. RAWR, an acronym for Recognising Award Winning Results, is also associated with the growing voice (“roar”) and recognition of the business events sector as a key contributor to Malaysia’s economy.

rAWRGainingEdge at Malaysia’s inaugural rAWR Awards. L to R: Jane Vong Holmes, Mike Williams and Joyce Joeman
Yokohama CVB introduces its First Port of Call brand at IMEX America

Once again, Yokohama Convention & Visitors Bureau, represented by Shisei Aoki participated in IMEX America, Las Vegas. Dennis Campbell, our US-based Senior Associate, was at IMEX America to offer support to GainingEdge’s clients.

Greater Houston CVB pursues World Petroleum Congress

After narrowly losing to Moscow as host of the 2014 World Petroleum Congress, Houston is bidding for the 2017 edition. Other cities that are in the running for the 22nd WPC are Astana, Kazakhstan; Istanbul, Turkey; and Copenhagen, Denmark. The final vote for the host city will take place in Calgary this October. Houston is home to more than 5,000 energy-related firms, and a surge in oil and natural gas production from shale reserves helped push the metro area past New York City in 2012 to become the largest U.S. exporter, according to figures from the U.S. Commerce Department.


GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.