GainingEdge Insights, April 2014

Welcome to our GainingEdge Insights, April 2014 edition. As our valued colleague, we would like to keep you informed about industry developments and news from our company.

GainingEdge’s new website

We now have a new website with a new fresh look on the occasion of our First Decade Anniversary celebrations.

GainingLeads at IMEX 2014

We are organizing our 4th GainingLeads exchange session at IMEX on 21 May 2014. GainingLeads is a leads exchange session where participants share information on their recent bid wins or events recently hosted. These leads are confined to association congresses on world rotation and must be substantiated by quality ‘insider’ information which could help the lead recipient in future bids. Where possible, Faye Langley will conduct supplementary research on these leads so the quality of information available is always high. By participating in GainingLeads, which is a free-of-charge service to our CVB clients and contacts, these CVBs can bring home additional business leads at the close of IMEX.


With effect from April 2014, our GainingConnections e-news will be issued monthly instead of quarterly. Thank you to our subscribers for participating in our Service Review survey. We are glad to know that our Industry Intelligence and Convention Profiles have scored Top Marks. We are endeavoring to make GainingConnections your must-have CVB Tool.

Our GainingConnections Forum on the topic “Bid Documents – Good, Bad and Indifferent” led by Mike Williams will take place at IMEX on Wed 21 May 2014 from 8am – 845am. Registration is required.


Our monthly “Top 5 Industry News” is a must-read for any busy industry executive who has time only for ‘selective reading’. This free service is available to all GainingEdge clients and subscriber. If you wish to receive a sample copy, please email Caryn Wong ( and she will be happy to pop a copy by email. GainingIntelligence recaps industry news for the month and selects 5 news items that you really shouldn’t miss.

GainingWheels in Serbia

We received the nomination for a recipient from the Serbia Celebral Palsy Foundation. This little boy, age 9, is a patient of the Children’s University Hospital in Novi Sad. Arrangements are underway for the delivery of a wheelchair.


LATAM CVB webinar

The first webinar for the LATAM CVB Project has kicked off with training for tradeshows participation conducted by Dennis Campbell, our North America-based Senior Associate for Sales Support. A total of 10 CVBs from 5 countries in Latin American CVBs attended this webinar which was facilitated by Graziela Padoin, our Business Development consultant based in Brazil. These training webinars are part of the LATAM Convention Bureau Development Project which will include an advocacy toolkit which will help the participating bureaus engage their governments.

GainingEdge Helping Lead Global DMO Futures Study

Destination Marketing Association International (DMAI) has appointed the Destination Next project team to develop a study on the future of the global DMO industry.  The partners in the project team include GainingEdge, InterVistas Consulting, Global Meetings and Tourism Specialists and Bandwidth Management.  The results of the study will be released at the DMAI 100th anniversary convention in Las Vegas, USA in July.

Destination Arena to Transform World of CVB Benchmarking

DMAI, GainingEdge, InterVistas Consulting and simpleview have formed a strategic partnership to develop the new Destination Arena global bureau benchmarking program.  Through an ongoing bureau survey process, Arena will develop the DMO industry’s most comprehensive database of performance, efficiency and competitiveness metrics.  Arena aims to transform the knowledge environment for DMOs and to act as the global repository for DMO comparative data.  The goal is to become the standard for DMO benchmarking and to provide powerful new tools for facts-based decision making.


In-Asia sales support for South Africa

We are proud to have recently been appointed by the South African National Convention Bureau (SANCB) to raise their business events profile in China and India. For this effort, we are teaming up with Alicia Yao Hong from IME Consulting Co Ltd (Beijing) and Vishalakshi Vuyyala from IdenCITY (Hyderabad).

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From Jakarta to Yokohama, and Bali to Nagoya

GainingEdge is proud to be commissioned by UNWTO as anchor consultant to its 8th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy in Bali, Indonesia, 28 April-1 May. Our CEO Gary Grimmer led the team of trainers which included Jane Vong Holmes (Senior Associate Asia) and Deoksoo Ahn, Director for Marketing Planning Team, Korea Tourism Organization.

GainingEdge recently visited Jakarta for a meeting presentation to the Minister of Tourism and Creative Economy Indonesia. Our senior partner Mike Williams also conducted industry seminars in Yokohama and Nagoya for the bureaux’ stakeholders.

Business Events TV interviews Gary Grimmer

Business Events TV interviews Gary Grimmer, CEO of GainingEdge who discusses the changing attitudes of governments towards business events. Click here to view the interview.


Association Congress, Paris, 27-29 April: Jane Cunningham

8th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy, Bali, 28 Apr – 1 May: Gary Grimmer, Jane Vong Holmes

MEA Conference, Kuala Lumpur, 14-17 May: Mike Williams, Joyce Joeman

IMEX Frankfurt, 20-22 May: Gary Grimmer, Mike Williams, Bruce Redor, Jane Vong Holmes, Jane Cunningham, Molly Doheny, Alicia Yao.


BestCities hold annual meeting in Frankfurt

BestCities Global Alliance will hold its annual Alliance Review Meeting from 17-19 May in Frankfurt. In a recent press release, the alliance announced that international associations and meeting planners have given BestCities and their ten partner bureaux some of the highest satisfaction scores on record in the alliance’s 2013 annual client survey. 141 clients from the association market segment participated in the independent survey; using a 1 to 10 rating scale where 1 is “very poor” and 10 is “very good”.

The overall experience of working with the ten BestCities’ bureaux in Berlin, Cape Town, Chicago, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore and Vancouver was rated at 9.26, the highest score since the survey began in 2009. The likelihood of clients to recommend the bureaux to their colleagues was also higher at 9.45 than in 2012 at 9.34 and higher than the all-year average.

Greater Houston CVB exceeded sales, convention goals for 2013

It was a banner year for the Greater Houston Convention and Visitors Bureau as the group met or exceeded many of its goals for 2013. The group, which promotes Houston as a tourist and convention destination, reported that it booked 551,397 rooms, or 100 percent of its goal, for domestic meetings, resulting in a direct economic impact of $345 million. For international meetings, the GHCVB nearly doubled its goal, booking more than 79,282 rooms for future events, which will result in a $77 million impact. Film and commercial projects resulted in $18.2 million of spending, or 127 percent of goal.

Read more >>>


GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.