GainingEdge
Association Advisory

Associations today are operating in a complex and disruptive environment where it is increasingly hard to successfully manage change and achieve objectives without losing their long-term perspective. In this climate, succeeding as an association requires innovation, transformation and leadership.

Our ability to help our clients solve their most complex issues is distinct. We deliver strategy and implementation covering all aspects of organisation management to help you lead your association to success. GainingEdge provides consultancy services tailored to your needs and budget with a focus on developing and adapting strategically and operationally.  This ensures your association is ready to embrace the inevitable challenges that it will face. 

Our aim is to help you build a dynamic and forward-looking association able to succeed in bringing about positive change now and in the future. 

Team Members

  • Chloé Menhinick

    Chloé Menhinick - Partner – Association Consulting

    Chloé has 15 years’ experience of working in the Associations Industry, providing leadership across all areas of Association management & operations, membership, stakeholder engagement, communications and marketing. She has various leadership positions on Boards, advisory bodies and expert committees, where she has demonstrated effective experience in strategic planning and implementation.

    Chloé worked at the International Water Association from 2005 to 2018 where she was responsible for developing and executing a global growth and engagement strategy for a network of +60K members including national members, corporates, universities and individuals. Her professional experience includes international management and leadership, membership management, membership retention & growth, change management, strategic planning, organisational communications, digital engagement, awards & events management, sponsorship and partnership development, committee management, programme development, internal communications and brand management.

    As a globally recognised thought leader in the Association sector, Chloé is a regular speaker on issues pertaining to Membership, Communications and Digitalisation at many industry events and also regularly contributes to industry magazines on issues ranging from Communicating Brand Value to Association Impact & Legacy.
    She is a nominated Active Member of the Union of International Associations (UIA) and a Board Member of the European Society of Association Executives (ESAE) where she also chairs the Communications & Membership committee.

    Email Chloé Menhinick

    Chloé Menhinick

    Partner – Association Consulting

    The Netherlands