GainingEdge
Association Advisory

Cities and governments recognise the essential role Convention & Visitor Bureaus (CVBs) play in marketing the destination to the meetings & conventions market. CVBs are valued by meeting organisers for their independent and city-wide approach.

Leading global convention & meetings cities have a clear destination strategy which is underpinned by an active CVB or equivalent destination marketing organisation.

We have consulted on the establishment of national and city CVBs in Asia, Africa and Europe; and provided training and sales support to CVBs across the globe.

The GainingEdge team have worked with numerous destinations, companies and venues to improve global sales and achieve greater success through the bidding process. Our approach is always collaborative and revolves around a knowledge transfer to your teams.

We have a proven track record in assisting clients in finding, evaluating and securing new international convention opportunities. Our experienced global team helps to identify opportunities, define bid strategies and undertake crucial market intelligence and research activities.

GainingEdge has extensive reach and exposure in convention & meetings industry. We facilitate the process through our partner networks, extensive client databases and frequent participation at industry events.

Team Members

  • Chloé Menhinick

    Chloé Menhinick - Partner – Association Consulting

    Chloé has 15 years’ experience of working in the Associations Industry, providing leadership across all areas of Association management & operations, membership, stakeholder engagement, communications and marketing. She has various leadership positions on Boards, advisory bodies and expert committees, where she has demonstrated effective experience in strategic planning and implementation.

    Chloé worked at the International Water Association from 2005 to 2018 where she was responsible for developing and executing a global growth and engagement strategy for a network of +60K members including national members, corporates, universities and individuals. Her professional experience includes international management and leadership, membership management, membership retention & growth, change management, strategic planning, organisational communications, digital engagement, awards & events management, sponsorship and partnership development, committee management, programme development, internal communications and brand management.

    As a globally recognised thought leader in the Association sector, Chloé is a regular speaker on issues pertaining to Membership, Communications and Digitalisation at many industry events and also regularly contributes to industry magazines on issues ranging from Communicating Brand Value to Association Impact & Legacy.
    She is a nominated Active Member of the Union of International Associations (UIA) and a Board Member of the European Society of Association Executives (ESAE) where she also chairs the Communications & Membership committee.

    Email Chloé Menhinick

    Chloé Menhinick

    Partner – Association Consulting

    The Netherlands