In-Market Sales Representation
Success in securing international conventions and meetings is highly influenced by relationships established in-market. It’s often not viable for most destinations to establish dedicated offices in-market. GainingEdge can help deliver a destination or CVB presence in its key target markets on a scalable basis, from part time to dedicated full time sales and business development resources. GainingEdge is the only representation company that operates globally – with sales people in all major markets representing clients from all parts of the world.
These representatives would be sales focussed with clearly defined targets, and key roles can cover the following: Lead generation; Bid research and presentations; Trade show attendance; Sales missions; PR and Media; and Client relationship management.
With a global network of business development people based in UK, Australia, Singapore, China, Sweden, India and the USA, GainingEdge currently provides in-market sales representation to Best Cities Global Alliance, South Africa, Malaysia, Tokyo and Guadalajara.
Project Brief: Macao, China
Client – Macao Trade and Investment Promotion Institute
GainingEdge has been providing sales and marketing support to IPIM since August 2013: lead research and qualification, trade show promotions and appointment scheduling, media support, bid support, industry training and strategic planning.
Project Brief: Japan
Client – Japan National Tourism Organization
GainingEdge was appointed to provide sales and marketing support for the United Kingdom, Ireland, Scandinavia and the Netherlands business event markets.
GainingEdge was also appointed to provide sales and marketing support for French speaking Europe including lead research, promotional events and media support.
GainingEdge offered our services in 2019 to JNTO’s London and Paris Offices in the area of sales support and marketing communications.
Project Brief: Tokyo, Japan
Client – Tokyo Convention & Visitors Bureau
GainingEdge has been engaged by TCVB since 2016 to conduct familiarisation visits, sales missions and roadshows targeting North American corporate meeting and incentive planners.
Project Brief: Japan
Client – Japan National Tourism Organization
GainingEdge was engaged to conceptualise and organise a MICE event in Sydney for corporate and incentive planners that communicates Japan’s MICE brand “New Ideas Start Here. “Cooking Up New Ideas”at Sydney Fish Market introducing new and innovative incentive programmes to key Australian corporate and incentive planners.
Project Brief: Africa
Client – Synergy Business Events / South Africa National Convention Bureau
GainingEdge was tasked with Global qualification of MICE buyers for Meetings Africa, Africa’s largest MICVE trade show. Over 400 buyers were sourced from Europe, the Americas, Asia Pacific and the Middle East.
Project Brief: South Africa
Client – South Africa National Convention Bureau
GainingEdge was engaged to provide MICE in market representation for Europe, India and China providing lead research, sales support for trade shows, promotional dinners, roadshows, sales calls and buyer recruitment for Meetings Africa.
Project Brief: Qatar
Client – Qatar National Tourism Council (QNTC)
GainingEdge was engaged to assist with the qualification and recruitment of association decision makers from Europe and corporate and incentive buyers from Asia for a series of educational programmes over a two-year programme.
Project Brief: Guadalajara, MEXICO
Client – Guadalajara Convention & Visitors Bureau
GainingEdge was engaged in the provision of sales and marketing representation in Europe: lead research and qualification, bid strategy and support, sales missions, trade shows and media support.
Mike Williams - Senior Partner & Consultant
Mike is a destination and convention and visitor bureau specialist with 30 years’ experience in the tourism and business events industry. Since joining Gaining Edge in 2007 he has been a lead consultant on destination and convention bureau development for clients in Australia, Africa, China, Japan, Macao, Malaysia, Qatar, Rwanda, South Africa, South Korea, Thailand, United Kingdom & USA. Mike was the lead consultant for establishment and capability strengthening for the Malaysia Convention and Exhibition Bureau. This project included the collaboration with a university and research company to undertake an economic impact study and exhibition industry opportunity study. Mike was also deeply involved in bureau development programmes in Japan, Macao and Thailand. He has also been providing consultancy support for convention centre developments around the globe, including a number within the Asia Pacific region. In addition, Mike oversees GainingEdge's in-market sales representation.
Mike served as General Manager Sales & Marketing for the Melbourne Convention & Visitors Bureau. During his tenure, he was involved in the National Business Events economic impact study and Melbourne Delegate Expenditure survey in collaboration with a university and research company. He also worked in senior marketing roles with Tourism Australia helping establish their presence in the Asia market and overseeing travel trade development in the United Kingdom and Ireland. Mike was instrumental in the development of AIME, the largest MICE trade show in the Asia Pacific and the world’s first BestCities Global Alliance which includes Singapore as a partner. Mike is also a past Victorian State Chair and National President of Meetings and Events of Australia (MEA).Email Mike Williams
Senior Partner & Consultant
Esther Ng - Business Development Manager- South East Asia
With close to 25 years’ experience in the tourism, hospitality and business events market Esther joined the Travel Industry as Corporate Sales Manager handling bids for Business Event, Incentives and Leisure travel and was also operationally involved in the event management.
During this time Esther secured an extensive network of multinational clients within South East Asia. She is a meticulous organizer and believes good service comes from a humble altitude and not just strict performance of a duty.
In 1998 Esther set up her own company representing hotels in SE Asia and Australia seeking to create more market awareness specifically on Business Events and Incentive Travel targeting the Travel Industry and Corporate companies in Singapore and Malaysia.
With her destination and hotel knowledge, Esther is also a MICE consultant for Multi National Corporate companies. She manages their Annual Conferences mostly in SE Asia and China. Her main clients are from the IT Software Companies and average group size of 50 to 200 participants.
With her passion in people relationships and providing good service she now spends her free time mentoring the young joining the hospitality industry. Esther has a certification as an ACTA trainer (Advance Certificate in Training).Email Esther Ng
Business Development Manager- South East Asia
Faye Langley - Business Development Manager
Faye joined GainingEdge in March 2010. Faye’s projects include primarily representation and business development consultancy for a variety of GainingEdge’s clients. Faye is also the project manager for the GainingLeads Exchange whereby GainingEdge clients are encouraged to exchange bid intelligence with each other.
Previously, Faye has provided clients with training, research and business development consultancy in numerous regions throughout the world. She is an experienced business development manager working with convention bureaus, venues and professional conference organisers.
Prior to joining GainingEdge she served as the Business Development Executive, in the international sales team at the Sydney Convention and Exhibition Centre. She was responsible for helping and encouraging national and international associations to bring their conferences to Sydney. Earlier in her career Faye worked in the sales team at the Melbourne Convention Bureau (formerly Melbourne Convention + Visitors Bureau).Email Faye Langley
Business Development Manager
Dennis Campbell - Senior Manager - Sales Support
Dennis Campbell held numerous posts in the aviation and tourism sectors as the operations director of a general aviation firm, key sales/marketing management position at Southwest Airlines, as Vice President of the Albuquerque Convention & Visitors' Bureau, and General Manager of the New Mexico State Fairgrounds operations (5th largest in the USA). During his tenure in the travel and hospitality industry, he (and the Convention & Visitor’s Bureau) were awarded the Marketer of the Year award (1991 New Mexico Chapter of AMA) and honored with a "Dennis Campbell day" via Mayoral Executive Order (1996) for record contributions to economic impact through tourism and convention development, the only tourism official in Albuquerque, NM to receive such recognition to date.
As a Senior Associate at GainingEdge, Dennis specializes in our convention (MICE) bid coaching training modules and as a speaker and workshop facilitator for MICE related topics.Email Dennis Campbell
Senior Manager - Sales Support
Lesley Williams - Consultant
Employed by GainingEdge, Lesley took up the post of Managing Director for the BestCities Global Alliance account in January 2020, having worked as Director, Market Development since July 2017. Before joining GainingEdge and BestCities Lesley was Head of Business Tourism for Marketing Edinburgh where her key focus has been sourcing and bidding for international and national conferences and events for the city. Lesley participates fully in the wider tourism arena, is a past Chair of ICCA UK and Ireland Chapter and a huge advocate for legacy and the beyond tourism benefits generated by business events. Previous experience includes business development for international hotel chains and prestigious caterers and 8 years as Director of Sales at the Edinburgh International Conference Centre (EICC) playing a key role in taking EICC into operational profit in 2003 through the development of key international and national association and corporate business.
Lesley participates fully in the wider tourism arena sitting on international tourism committees. She is currently Chair of ICCA UK and Ireland Chapter where her aim is to ensure ICCAUK&I grows from strength to strength and continues to deliver for its members through an inspiring education programme and through business development opportunities.
Previous experience includes business development for international hotel chains and prestigious caterers and eight years as Director of Sales at the Edinburgh International Conference Centre (EICC), playing a key role in taking EICC into operational profit in 2003 through the development of key international and national association and corporate business.
With Edinburgh being a founding partner of the BestCities Global Alliance, Lesley plays an active part in the alliance helping shape strategy and business development. In January 2020, she was appointed as the Managing Director of BestCities.Email Lesley Williams