Project Brief: Thailand

Client – Thailand Convention & Exhibition Bureau  

GainingEdge was engaged to develop the best model for establishing stronger MICE capabilities in the designated MICE cities: Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen. The study addressed key issues related to the development of domestic and international market capabilities.  As part of the review, structural and funding model recommendations were made to build local capabilities.   

GainingEdge also supported Khon Kaen in 2016 to workshop some ideas for a business events brand that will leverage and highlight this provincial city’s strengths. 

GainingEdge benchmarked four Thai MICE cities against 15 Asia Pacific cities which fall within three different competitive sets in a Competitiveness Report in 2020.