Project Brief: Malaysia

Client – Malaysia Convention and Exhibition Bureau

GainingEdge was engaged for the establishment and development of Malaysia’s first national convention bureau the Malaysia Convention and Exhibition Bureau. GainingEdge provided on-site consultation , including development of the bureau’s business plan, recruit personnel recruitment as well as developing and supporting programme implementation over a four-year period.  

GainingEdge managed the Lab with Malaysia’s stakeholders with market specialists and facilitated discussions on issues and initiatives to develop Malaysia’s Business Events Roadmap.