Project Brief: Italy

Client – Italy Convention Bureau

GainingEdge was engaged in 2018 to deliver a Bid Workshop to local bureaus, members of the Italy Convention Bureau, as well as to undertake extensive research and to develop 50 top leads. The project was extended in 2019 by developing additional 50 leads and initiate the “Italian Knowledge Leaders Project”, which explores Italian thought leaders, who are chairpersons of large international associations.