Project Brief: Ann Arbor, UNITED STATES

Client – Destination Ann Arbor  

GainingEdge was sub-contracted to InterVISTAS and NEXTFactor in 2019 to complete a destination master plan for Ann Arbor and Washtenaw County.  Through analysis and stakeholder engagement, the plan recommended a series of steps to be pursued to elevate the products and services to benefit the visitor economy in the county.