Development of City Business Events Strategy

A well thought through and clearly articulated strategy is an essential component of any business planning activity. We work with our clients to ensure that the transformative economic opportunities Business Events brings are fully explored, qualified and quantified.

Leading global Business Events cities and countries have clear long-term strategies guiding their strategic direction and focus. GainingEdge works with cities and countries, in all geographies, to develop and continually refine their strategic business plans.

Strategic business plans outline long-term goals and objectives based on a broad understanding of the economic impact, competitive landscape, stakeholder requirements, required investment, and the associated realities of strategy execution.

Working in partnership, the facilitation and development of strategic business plans will typically cover the following areas:

  • Government & industry stakeholder input
  • Competitive analyses
  • Priority industries and markets
  • Long term goals, KPI and strategic roadmaps
  • Previous CVB assessments


GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.