Bid Strategy Development and Support

GainingEdge has a proven track record in assisting clients in finding, evaluating and securing new international convention opportunities. Our experienced global team will work with you to identify opportunities, define bid strategies and undertake crucial market intelligence and research activities. Growing Leads. For companies, destinations…

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Ambassador & Local Host Development Programme

An Ambassador Programme engages local industry leaders and leverages their contacts & influence. They are designed as incubators for potential local hosts for international conventions. This method is used by cities to help anticipate future business prospects and to also enhance bid strategies and maximize…

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Business Events Branding Advice

Most destinations already have key elements of a sub-brand for Business Events (meetings, conventions, incentives and exhibitions.) We work with destinations to undertake a business events sub-branding process, in consultation with your key stakeholders to ensure that the brand extension is broadly supported and thus…

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Development of City Business Events Strategy

A well thought through and clearly articulated strategy is an essential component of any business planning activity. We work with our clients to ensure that the transformative economic opportunities Business Events brings are fully explored, qualified and quantified. Leading global Business Events cities and countries…

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Subvention Programme (Financial & Non-Financial Subsidy)

Many cites and countries currently have a myriad of both financial and non-financial aid (on-site support, event marketing and delegate boosting) to attract local and international events against set criteria.  Meeting organizers have come to expect this from any serious host cities. A subvention programme…

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Industry Partnership Programme

Securing large international meetings has a better rate of success through a citywide approach to bids. Our team will work with you with the aim to not only create a platform for your industry partners to support bids but in addition to create an effective…

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Product Development

Often destinations have amazing product elements but fail to capitalise on it due to poor product definition, product packaging or a supplier community that’s not savvy on presenting the product. Furthermore, meeting organizers expect new innovative products developed exclusively for their event to create that…

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In-Market Sales Representation

Success in securing international conventions and meetings is highly influenced by relationships established in market. It’s often not viable for most destinations to establish dedicated offices in market. GainingEdge can help deliver a destination or CVB presence in its key target markets on a scalable…

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