“Cooking Up New Ideas”

PRESS RELEASE 5 March 2018, Melbourne: Cooking Up New Ideas There is a Japanese saying: “Even sea bream is not delicious when eaten in loneliness”. Meaning that it is not what you eat that matters, but who you eat with.”   Holding on to this…

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GainingInsights into Technology in Convention & Exhibition Centers

The role of Technology in enhancing event experience as well improving operational efficiency continues to grow rapidly. Convention & exhibition centers across the globe claim to have leading technology on offer at their venues. But what does it all really mean? How does a customer validate statements like “most technologically advanced” or “industry leading technology”?

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GainingInsights into Destination Brands

Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?

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Video- Destination development: the pendulum shifts upstream

The annual showcase event for the Asia Pacific meeting and business events sector, IT&CMA, revealed that the region’s destination marketing organisations (DMOs) are adopting the lead set by Australia and Singapore. ‘Clustering’ or focussing efforts on bidding for events from within industry sectors identified in the development frameworks of government is now the priority of all advanced destination development agencies – which now includes the convention bureau.

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Video: Business Events Insights and Predictions

World renowned experts weigh in on the questions that matter in a special series: Business Events Insights and Predictions. In this video, Gary Grimmer, CEO of Gaining Edge shares his expertise on business events as catalysts for growing knowledge and creative economies.

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