PRESS RELEASE 10 May 2018, Melbourne GainingEdge assists in Operator search for Christchurch Convention and Exhibition Centre GainingEdge is providing pre-opening support to Ōtākaro Limited ahead of the opening of the Christchurch Convention and Exhibition Centre (CCEC). With capacity for up to 2000 delegates and 28,000m2…
GainingInsights into Event Support & Subvention Programs
Event Support & Subvention Programs are seen as advanced marketing tools, which are often used to attract international conventions and incentive groups to a destination. In this edition Milos Milovanovic delves deeper into these programs.
Video: Change Agents or Travel Agents?
In this video from The Iceberg our CEO, Gary Grimmer, and Gregg Talley, President & CEO of Talley Management Group Inc discuss how our industry should be agents of change as opposed to ‘travel agents’.
GainingEdge Scholars: “Learning. Contributing. Building the Future.”
PRESS RELEASE GainingEdge Scholars: “Learning. Contributing. Building the Future.” 21 March 2018, Melbourne: Two young, inspiring future leaders – Mercy Cherono Too and Stalin Tawanda Mau Mau – are the first recipients of GainingEdge’s Scholar Programme which debuted in January this year. As part of…
“Cooking Up New Ideas”
PRESS RELEASE 5 March 2018, Melbourne: Cooking Up New Ideas There is a Japanese saying: “Even sea bream is not delicious when eaten in loneliness”. Meaning that it is not what you eat that matters, but who you eat with.” Holding on to this…
GainingInsights into Technology in Convention & Exhibition Centers
The role of Technology in enhancing event experience as well improving operational efficiency continues to grow rapidly. Convention & exhibition centers across the globe claim to have leading technology on offer at their venues. But what does it all really mean? How does a customer validate statements like “most technologically advanced” or “industry leading technology”?
GainingInsights into Destination Brands
Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?
Video- Destination development: the pendulum shifts upstream
The annual showcase event for the Asia Pacific meeting and business events sector, IT&CMA, revealed that the region’s destination marketing organisations (DMOs) are adopting the lead set by Australia and Singapore. ‘Clustering’ or focussing efforts on bidding for events from within industry sectors identified in the development frameworks of government is now the priority of all advanced destination development agencies – which now includes the convention bureau.
A Retrospective Look: IAS 2013 Kuala Lumpur
Jane Vong Holmes, GainingEdge’s Senior Manager – Asia, looks back on the IAS Conference on HIV Pathogenesis, Treatment and Prevention which took place in Kuala Lumpur, Malaysia in 2013.
Video: Business Events Insights and Predictions
World renowned experts weigh in on the questions that matter in a special series: Business Events Insights and Predictions. In this video, Gary Grimmer, CEO of Gaining Edge shares his expertise on business events as catalysts for growing knowledge and creative economies.