GainingEdge Advisory Issue #9

What Meeting Planners Are Looking For
Meeting and event planners, like much of the business events industry, are facing many challenges during the ongoing pandemic that does not seem to have an immediate end.

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Perspectives: Association meetings can greatly benefit local communities

Association meetings have the ability to exchange knowledge not just among delegates, but also among local communities. According to Jane Vong, senior manager, Asia, for meetings industry advisors GainingEdge, groups travelling to a destination for association meetings should make use of their skills and knowledge by passing them down to local communities.

Read more at: https://www.campaignasia.com/article/association-meetings-can-greatly-benefit-local-communities-gainingedge/451439

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Walking the Talk: The ICT CSR Legacies of Sarawak CB

Many of the world’s corporate citizens and organisations incorporate an element of Corporate Social Responsibility (CSR) into their event programmes as their giving-back to society. Besides building a positive business reputation, better brand recognition (and increased sales), such programmes also help enhance their team members’ loyalty while cementing interpersonal bonds.

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GainingInsights: Universal Accessibility in Meetings

“Universal Accessibility in Meetings,” is a research study conducted by GainingEdge, in collaboration with project partners BestCities Global Alliance (BestCities) and Rehabilitation International (RI Global). The goal of this research project is to promote awareness among meeting organizers and the supplier community on the need to remove barriers in meetings and conventions for delegates with disabilities. The study also includes some recommendations on how destinations can make the business events they host more inclusive.

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GainingInsights into Technology in Convention & Exhibition Centers

The role of Technology in enhancing event experience as well improving operational efficiency continues to grow rapidly. Convention & exhibition centers across the globe claim to have leading technology on offer at their venues. But what does it all really mean? How does a customer validate statements like “most technologically advanced” or “industry leading technology”?

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GainingInsights into Destination Brands

Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?

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GainingInsights into The Belt and Road Initiative

In this edition, Jane Vong Holmes looks at The Belt and Road Initiative, China’s strategic economic and foreign policy to bolster regional connectivity, boost cross-border trade and encourage investments. How has this impacted the business events industry?

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GainingInsights into Community Wide Support

The biggest setback for any destination to create a sustainable business events industry is the lack of community wide support. Without it CVBs and their respective destinations will constantly battle for the necessary resources to sustain its competitiveness. Of course the necessary infrastructure is a critical success factor too but appropriate infrastructure development itself is also reliant on the will and commitment of the public and private sector communities.

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