“Cooking Up New Ideas”

PRESS RELEASE 5 March 2018, Melbourne: Cooking Up New Ideas There is a Japanese saying: “Even sea bream is not delicious when eaten in loneliness”. Meaning that it is not what you eat that matters, but who you eat with.”   Holding on to this…

Continue Reading

GainingInsights into Technology in Convention & Exhibition Centers

The role of Technology in enhancing event experience as well improving operational efficiency continues to grow rapidly. Convention & exhibition centers across the globe claim to have leading technology on offer at their venues. But what does it all really mean? How does a customer validate statements like “most technologically advanced” or “industry leading technology”?

Continue Reading

GainingInsights into Destination Brands

Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?

Continue Reading