The role of Technology in enhancing event experience as well improving operational efficiency continues to grow rapidly. Convention & exhibition centers across the globe claim to have leading technology on offer at their venues. But what does it all really mean? How does a customer validate statements like “most technologically advanced” or “industry leading technology”?
Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?
In this edition, Jane Vong Holmes looks at The Belt and Road Initiative, China’s strategic economic and foreign policy to bolster regional connectivity, boost cross-border trade and encourage investments. How has this impacted the business events industry?
The biggest setback for any destination to create a sustainable business events industry is the lack of community wide support. Without it CVBs and their respective destinations will constantly battle for the necessary resources to sustain its competitiveness. Of course the necessary infrastructure is a critical success factor too but appropriate infrastructure development itself is also reliant on the will and commitment of the public and private sector communities.