Advice: COVID-19 for destinations and convention bureaus Issue #4
The Competitive Index is an assessment of how destinations compare, in general, in terms of the strength of their product offering as well as other factors that impact destination selection.
“Universal Accessibility in Meetings,” is a research study conducted by GainingEdge, in collaboration with project partners BestCities Global Alliance (BestCities) and Rehabilitation International (RI Global). The goal of this research project is to promote awareness among meeting organizers and the supplier community on the need to remove barriers in meetings and conventions for delegates with disabilities. The study also includes some recommendations on how destinations can make the business events they host more inclusive.
Event Support & Subvention Programs are seen as advanced marketing tools, which are often used to attract international conventions and incentive groups to a destination. In this edition Milos Milovanovic delves deeper into these programs.
The role of Technology in enhancing event experience as well improving operational efficiency continues to grow rapidly. Convention & exhibition centers across the globe claim to have leading technology on offer at their venues. But what does it all really mean? How does a customer validate statements like “most technologically advanced” or “industry leading technology”?
Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?
In this edition, Jane Vong Holmes looks at The Belt and Road Initiative, China’s strategic economic and foreign policy to bolster regional connectivity, boost cross-border trade and encourage investments. How has this impacted the business events industry?