Most destinations already have key elements of a sub-brand for Business Events (meetings, conventions, incentives and exhibitions.) We work with destinations to undertake a business events sub-branding process, in consultation with your key stakeholders to ensure that the brand extension is broadly supported and thus more effective. Through this process we work with you to ensure a clearly defined sub-branding including elements often overlooked by destinations such as destination product positioning, differentiation, creative brand treatments, consistency in imaging and messaging.
Our approach will result in the following:
- Stakeholder engagement – broad support for the new approach
- Support and market insights on your brand through our global experience and reach
- Clear instructions to your creative agency or in-house creative team for brand development and treatments and applications for advertising, media and collateral materials
- Support to your creative agency and/or in-house marketing team