Business Events Branding Advice

Most destinations already have key elements of a sub-brand for Business Events (meetings, conventions, incentives and exhibitions.) We work with destinations to undertake a business events sub-branding process, in consultation with your key stakeholders to ensure that the brand extension is broadly supported and thus more effective. Through this process we work with you to ensure a clearly defined sub-branding including elements often overlooked by destinations such as destination product positioning, differentiation, creative brand treatments, consistency in imaging and messaging.

Our approach will result in the following:

  • Stakeholder engagement – broad support for the new approach
  • Support and market insights on your brand through our global experience and reach
  • Clear instructions to your creative agency or in-house creative team for brand development and treatments and applications for advertising, media and collateral materials
  • Support to your creative agency and/or in-house marketing team


GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.