Bid Strategy Development and Support

GainingEdge has a proven track record in assisting clients in finding, evaluating and securing new international convention opportunities. Our experienced global team will work with you to identify opportunities, define bid strategies and undertake crucial market intelligence and research activities.

Growing Leads. For companies, destinations or venues looking to develop international markets we provide expertise and knowledge, starting with lead collection, qualification and prioritisation. Our approach is collaborative and ensuring that the knowledge, skills and abilities of your team grow is a key priority for us.

  • Global team working across all regions with deep industry expertise and contacts
  • Exclusive global database access which offers cost and time effective market intelligence specifically for the MICE industry
  • Sales process establishment including associated technology selection and implementation

Winning business. Behind every successful bid is a well thought through strategy, supported by solid research, a structured bid management process and the right levels of stakeholder engagement. We work with you to develop bid strategies, which take into account all the critical success factors, and fully demonstrate, as well as build upon, an in-depth understanding of your client’s unique needs.

  • Development of comprehensive strategies, including competitive multi-city competitive bid analysis and recommendations
  • Bid process management support, including Staff training and development to build knowledge and expertise on bid strategy and the bid management process.
  • Creation of bid documentation, from templates through to bid response and quality assurance


GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.