Ambassador & Local Host Development Programme

An Ambassador Programme engages local industry leaders and leverages their contacts & influence. They are designed as incubators for potential local hosts for international conventions. This method is used by cities to help anticipate future business prospects and to also enhance bid strategies and maximize success. Previous local hosts usually have the knowledge and experience for bidding and hosting international conventions.

GainingEdge can help you to develop a well structured programme, where we carefully match your needs to suitable patrons and then facilitate a programme between both parties to achieve your desired outcomes. In addition to their in-depth knowledge, proven experience and considerable international connections, an ambassador will be an influential advocate of your proposition.

  • Ambassador Programme establishment. Including: selection criteria, recruitment and retention strategy, programme benefits and management process
  • Programme design, planning and facilitation; ambassador on- boarding, workshop and other core activity facilitation
  • Advice on future Ambassador Program seminar content & presentations.


GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.