Alicia Yao Hong on SITE Board

6 October 2014

GainingEdge’s China team member, Alicia Yao Hong, General Manager of IME Consulting Co., Ltd, Beijing, has been elected to SITE’s – Society of Incentive Travel Excellence – International Board.

Making the announcement, SITE President 2015, Rhonda Brewer commented, “SITE is extremely fortunate to have such a strong group of industry leaders to help drive the success of our association. I enthusiastically look forward to working with the hard working group of people that will serve on this board.”

GainingEdge CEO Gary Grimmer received the news enthusiastically and congratulated Alicia Yao Hong on her appointment: “Alicia’s role in this international body speaks volumes of her capabilities. Besides playing a key role in China for our clients, and running IME Consulting in Beijing, Alicia is also Deputy Secretary General of China MICE Committee. GainingEdge is proud to have her on our team.”

Alicia’s appointment will commence on 1 January 2015 for a service term of three years.  As a board member, she will be SITE’s key contact for Chinese incentive travel and business event buyers who want to learn about professionalising their incentive travel business.

Through her various leadership positions held in the different sectors of the meeting industry in China, Alicia has a strong understanding of the global and multicultural business environment of SITE and the values, needs and expectation of the members. “I promise to bring more energy to SITE by working together with the global Board directors and I look forward to joining the team and contribute to the success of incentive travel through my involvement,” added Alicia.

Alicia is also an active member of ICCA China Committee. Currently Alicia and her team are the China sales representative for the South Africa National Convention Bureau. She also looks after GainingEdge’s interests in China P.R.

Alicia Yao Hong


GainingEdge organises GainingConnections activities at trade shows and industry events during the year, such as IMEX Frankfurt and the ICCA Congress. These consist of:

- Educational events
- Business leads exchanges

Please contact us should you wish to participate in these events or would like to know when the next activities are taking place.