Why Choose Us

  • We bring the expertise and the network of a leading international business events consulting company to your project. We offer our strong knowledge in business events sales and marketing, business development and bid expertise within the international association, corporate and incentive market
  • We have extensive MICE sales and sales management experience in the global business events marketplace and an expansive network of international contacts.
  • We are a leader in the international MICE market and offer access to performance data and best practices from around the world. We have worked extensively in Asia as well as Australia, North America, Europe and the Middle East.

What Our Clients Say

  • “GainingEdge provides BestCities with consistently strong leadership. Because of this leadership, we have been able to grow the organization, streamline our processes and enjoy greater business development opportunities. The GE team has become invaluable to the Alliance.” Jerad Bachar, CDME, Director, Dubai Convention Bureau (24/11/2012)
  • “We found GainingEdge to be highly professional, dependent, and equipped with the skill to capture exactly where we need consultancy. They have a great depth of knowledge and network in this industry, and we still have much more to acquire from them. Sometimes, they add a personal touch to their advice and deliverables, and it shows how caring they are to their clients, just as they mention it in their corporate values.” Kana Nomoto, Chief Coordinator, Convention Sales Department, Yokohama Convention & Visitors Bureau (26/11/2012)
  • “GainingEdge has helped the Greater Houston CVB develop new business in the international association market – especially in Latin America. They are consummate professionals and truly understand the international meetings market. We highly recommend them to anyone looking to expand their international reach.” Jorge Franz, Vice President of International Convention Sales and Tourism, Greater Houston Convention & Visitors Bureau (26/11/2012)
  • “Gary is one of the most strategic thinkers in the industry (eg in areas such as quality assessment, accreditation, measurement of impact of events), but allies this with excellent hands-on experience.” Martin Sirk, CEO, ICCA
  • “GainingEdge is involved in every facet of our development as a new purpose built organisation. Stated simply, they helped us to form, and will help us to realise our vision to become the new model bureau for Asia, both in structure and achievement.”
    “The strategy that GainingEdge helped Malaysia develop included a recommendation that we form the Malaysia Convention & Exhibition Bureau and gave us a thoroughly constructed roadmap for accomplishing this. The plan that resulted was so well reasoned and compelling that our government was convinced that forming MyCEB as an independent entity was a priority. Once we got the go-ahead, we chose to again retain GainingEdge to help us implement the plan.” Zulkefli Haji Sharif, CEO, Malaysia Convention & Exhibition Bureau.
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  • “Our board of directors mandated an extensive, strategic “ReThink” of our destination’s ambitions and marketing opportunities post Vancouver’s hosting the 2010 Winter Olympic and Paralympic Games. They said “we want the best global perspectives, and we need to be led by the best advisor.” Having literally a world of consultants to choose from, they selected Gary Grimmer. The result after an intense yearlong adventure has already had a strong positive impact community wide. Our board has now endorsed the comprehensive plan that Gary helped us to develop in collaboration with all our stakeholders. We now have a new vision and new strategic thinking on how to move Vancouver further up the ranks of the world’s leading destinations.” Rick Antonson, President and CEO, Tourism Vancouver
  • “We have found them to have an excellent understanding of the market and an enormous network.” John Mennel, Senior Associate, Global Public Sector, Booz Allen Hamilton
  • “Make no mistake, selecting GainingEdge could be the most important decision you make in plotting your future success.”
    “Their reputation encourages people to be responsive to their requests (which is) a huge asset. It is hard to find solid, hard-working teams these days, let alone one with such a positive outlook and tremendous peer network.” Gregg Caren, Senior Vice President - Strategic Business Development, SMG
  • “I found GainingEdge to be very efficient, totally dependable with such a professional and holistic approach to the business at hand. Their integrity and the wealth of their knowledge and connection in the market will ensure success of any project they undertake.” Suprabha Moleeratanond, former Director-Conventions, Thailand Convention and Exhibition Bureau.
  • “ANU was extremely pleased with the consultancy, in terms of its delivery against the terms of reference, thoroughness and comprehensiveness, veracity of its recommendations, value for the investment, and ANU’s ability to use the outputs to move to the next stage.” Phil McKenzie, Former Director of Marketing and Communications, The Australian National University
  • “GainingEdge will be a valued asset and partner to any international destination trying to move their organisation and procedures to new levels of success.” Peter Hedlund, Director of Business Development, simpleview Inc.
  • “We have worked with GainingEdge for four years and their work and guidance have benefitted us in every aspect of our programme. Macau’s rapid development as Asia’s newest MICE destination is both an opportunity and a challenge. GainingEdge has played a major role in helping us to be successful in facing and capitalizing on both.”
    “They have assisted us in analysing the key issues relating to our success, our competition and our target markets. They have helped us to establish sophisticated market research, sales and marketing capabilities.”
    “They are creative in evaluating opportunities and helping us to take advantage of them… Macau’s rapid development as Asia’s newest MICE destination is both an opportunity and a challenge. GainingEdge is playing a major role in helping us to be successful in facing and capitalizing on both.” Licenio da Cunha, Head of Product and Special Projects Department, Macau Government Tourist Office.
  • “Gary facilitated a planning process that resulted in a sharply focused and effective matrix… that Strategic Plan continued to drive the work of the GWC during the years that I was Melbourne chairman and has contributed greatly to its success.” Andrew McCutcheon, Former Chairman, Melbourne Steering Committee, Great Wine Capitals Global Network
  • “He facilitated the Board’s strategic planning process, which has helped to enhance the strength of the program as well as the levels of participation. He has helped to foster positive working relationships between the various stakeholders, who understandably have varying market priorities and expectations of the program.” Gregory Hywood, Chief Executive, Tourism Victoria (Australia) in reference to Gary’s work as Chairman of the Board of Alpine Resorts Tourism
  • “Gary is a globally sought after speaker, consultant, and activist in destination marketing. His innovative and action oriented leadership has produced many ’firsts’ in the destination marketing profession.” Joseph R. McGrath, CDME, Executive Chairman of VisitPIttsburgh and Former Chairman of IACVB (now DMAI)
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