GainingIntelligence, May 2016

Your News Feed on 5 Stories From Around the World – May 2016

 

1.  Destination Kuala Lumpur unveils new brand

Kuala Lumpur City Hall has unveiled a new destination brand for the city as well as committing some USD512,000 in funds on advertising to promote the brand in Malaysia first, before going global.

Titled Kuala Lumpur a City of Contracts and Diversity, the branding seeks to represent the diverse populace, architecture, cuisine, accommodation and shopping options that can be found in the capital of Malaysia.

According to Mohd Amin Nordin Abdul Aziz, mayor of Kuala Lumpur, the campaign hopes to boost three key indicators – visitor arrivals, average spend per night and average length of stay.

In the government’s Kuala Lumpur Tourism Masterplan 2015-2025, targets are for Kuala Lumpur to reach 16 million foreign arrivals and to generate 79 billion ringgit in receipts by 2025. This translates to about five to six per cent annual growth.

Source: TTG Asia

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2.   “Customer Service is the Airport’s strongest driver of non-aeronautical revenue”

Airports Council International (ACI) has announced key findings from a new white paper analyzing the influence of customer service quality on airports’ non-aeronautical revenue. For most airports, prioritizing customer service results in the greatest positive impact on non-aeronautical revenue – it can potentially deliver an even greater return on investment than can be achieved through traffic increases or expansion of commercial space.

The white paper is based on the ACI ASQ annual global survey carried out at almost 300 airports of various sizes across the world and surveying over 550,000 passengers per year. The white paper is further supported by data generated from the annual ACI Airport Economics Survey.

Source: PR Newswire

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3.   China replaces US as world’s biggest business travel market

These were the findings released by Global Business Travel Association (GBTA) in its report GBTA BTI Outlook – China 2016 H1.

GBTA executive director and COO Michael McCormick said: “Despite a relative slowdown, China’s business travel market remains one of the fastest growing in the world.” GBTA forecasts China’s business travel spend growth in 2017 to be 9.8 per cent, which would be the first year of this millennium that the country’s growth drops below double digits. Other findings included business travel spend in China was dominated by domestic business travel, accounting for 95 per cent of total.

Source: Meetpie

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4.   Visit Houston, MCI Group form Alliance to attract international medical meetings

Visit Houston, the convention and visitors bureau of the Texas city, and MCI Group have announced a two-year strategic partnership to attract more international medical meetings to Houston. The DMO forged the alliance to “build bridges” between its medical community and international medical associations to become a premier global meetings destination. Houston boasts of the Texas Medical Center which includes 56 medical institutions and is the world’s largest such complex.

Source: Meetings & Conventions

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5.   More events as Chinese associations gain independence

Chinese trade associations are expected to generate more events in the near future as a result of greater autonomy granted to them by the government.

The government has announced a trial programme to grant autonomy to 148 select associations.  The China Tourism Association, once under China National Tourism Administration, was the first to gain independence. Others are from a wide range of industries, from publishing and mining to automobile and animal protection.

As of late 2014, out of 307,000 associations registered in China, 18,000 are managed or operated by the Chinese Government. These associations held most of their meetings on home ground – 70 per cent of them took place in eastern, southern and northern China.

One of the Chinese associations to look beyond national borders for new business opportunities is the World Federation of Chinese Catering Industry (WFCCI), which will organise a forum and cooking competition in Shanghai this June, and again in Barcelona in September.

Source: TTG Asia

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WHERE TO MEET GAININGEDGE IN MAY 2016

Kuala Lumpur, Penang, MALAYSIA (9 – 12 May)

– Rod Kamleshwaran, Convention Centre Development. Click here to make an appointment with Rod

Bangkok, Chiang Mai, Pattaya, Phuket & Khon Kaen, THAILAND (23 – 28 May) 

– Gary Grimmer,  Strategy & Destination Marketing. Click here to make an appointment with Gary
– Mike Williams, Sales & Marketing. Click here to make an appointment with Mike


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