Destination Marketing Strategy

A well thought out and clearly articulated strategy is an essential component of any business planning activity.

Leading global convention & meetings cities have a clearly articulated strategy. A clear strategy acknowledging the transformative economic opportunities of the destination also provides an essential business case for the appropriate investment in destination marketing.

We have consulted on development of destination strategy for around 50 destinations across Australasia, Africa, Asia, Europe, and North America.

The GainingEdge team brings considerable experience, world’s best practice and strategic acumen in this specialised segment of the tourism industry.

Exclusively focused on the conventions & meetings industry we work with our clients to define appropriate goals and the strategies to achieve them, while also providing full seamless support through planning and execution. We believe we provide the most comprehensive vertically integrated services in this space.

  • Destination Strategy – overall market strategy or segment strategy
  • Convention & Visitor Bureau (CVB) organisational strategy
  • Convention centre development advisory
  • Business case for government and private sector funding


The team here at GainingEdge would be delighted to discuss your destination marketing strategy needs and how we can assist in more detail. Please feel free to contact us with any questions you may have.

Why GainingEdge?

- Our expertise in destination marketing and convention centres has provided us a strong foundation to provide convention and meetings strategy advice.

- We bring the expertise of a diverse group of professionals comprising destination market expertise, convention bureau operational expertise, in-market business development expertise as well as convention centre expertise.

- As a leader in the international business events (MICE) market we offer access to performance data and best practices from around the world. Our client base is global.

- As a global leader in this field we work with clients on all continents.

Social media & sharing icons powered by UltimatelySocial