GainingInsights into Destination Brands

Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?

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Video- Destination development: the pendulum shifts upstream

The annual showcase event for the Asia Pacific meeting and business events sector, IT&CMA, revealed that the region’s destination marketing organisations (DMOs) are adopting the lead set by Australia and Singapore. ‘Clustering’ or focussing efforts on bidding for events from within industry sectors identified in the development frameworks of government is now the priority of all advanced destination development agencies – which now includes the convention bureau.

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Video: Business Events Insights and Predictions

World renowned experts weigh in on the questions that matter in a special series: Business Events Insights and Predictions. In this video, Gary Grimmer, CEO of Gaining Edge shares his expertise on business events as catalysts for growing knowledge and creative economies.

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GainingInsights into The Belt and Road Initiative

In this edition, Jane Vong Holmes looks at The Belt and Road Initiative, China’s strategic economic and foreign policy to bolster regional connectivity, boost cross-border trade and encourage investments. How has this impacted the business events industry?

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Designing your Destination’s Future

PRESS RELEASE   11 July 2017, Vancouver Designing your Destination’s Future With thousands of destinations pursuing the social and economic benefits of tourism, a powerful new axiom is emerging. “Sustainable and enduring tourism and conventions no longer happen solely by great marketing and geographic good…

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