Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?
In this edition, Jane Vong Holmes looks at The Belt and Road Initiative, China’s strategic economic and foreign policy to bolster regional connectivity, boost cross-border trade and encourage investments. How has this impacted the business events industry?
The biggest setback for any destination to create a sustainable business events industry is the lack of community wide support. Without it CVBs and their respective destinations will constantly battle for the necessary resources to sustain its competitiveness. Of course the necessary infrastructure is a critical success factor too but appropriate infrastructure development itself is also reliant on the will and commitment of the public and private sector communities.
Welcome to our GainingEdge Insights, September 2014 edition. As our valued colleague, we would like to keep you informed about industry developments and news from our company. GAININGEDGE VENUES GainingEdge has recently completed a feasibility study for Ministry of Tourism of The State of Mexico for…