Advising the world’s convention and meetings industry

Founded in 2004, GainingEdge operates from seven cities worldwide and has successfully delivered over fifty engagements across the globe. We have an excellent track record in the establishment of new convention & visitor bureaus, capability development of convention & visitor bureaus, destination strategy, convention centre feasibility studies and in-market sales representation.

As a leader in the international business events market we offer access to benchmark performance data and best practices from around the world.

We bring the expertise of a diverse group of professionals comprising business events market expertise, convention bureau operational expertise, business development expertise as well as convention centre expertise. Our professionals are frequent speakers at industry conferences, serve on advisory bodies and participate in industry initiatives on an international basis.

Our Mission 

To deliver major competitive advantage to our clients which dramatically improves their success. To enhance the performance and sustainability of the global meetings industry.

Our Vision

GainingEdge will be the acknowledged global leader in conventions and meetings consulting: the go to place for innovation that will be transformative for businesses and destinations.

Our Team

Gary Grimmer Chief Executive Officer

Gary has over 30 years’ experience in the convention industry. He has consulted Houston, Vancouver, Yokohama, Tokyo, Macau, and the countries of South Africa, Malaysia, Indonesia, Japan and Serbia on development of convention and meetings industries.

His convention centre consulting experience includes market feasibility, demand analysis, facility scoping, design review, site review, and operational consultation for convention centre developments in Nigeria, Oman, Malaysia and Australia. He also served on the London International Convention Centre Commission.

Gary is a former Chairman of the Board of the International Association of Convention & Visitors Bureaus (now DMAI) and was one of the first six inductees into the inaugural DMAI Hall of Fame in 2014. He also received the Asia Pacific IMEX Academy Award in 2007.


Canberra, Australia

Australian National University (ANU)
Convention Centre Feasibility study on proposed development of ANU's new conference centre.

Guida Moseley Brown Architects / Land Development Authority (ACT)
Convention Centre Advisory comprising design reviews for the proposed new convention centre – Australia Forum, Canberra, Australia

Queensland, Australia

Tourism Queensland
Destination strategy consulting - update of State’s business events development strategy.

Sydney, Australia

Lead research and development.

Tasmania, Australia

Launceston Chamber of Commerce Australia
Convention Centre advisory comprising of Pre-feasibility study for a new or expanded convention centre in Launceston, Tasmania.

Business Events Tasmania
Pre-feasibility study for a convention centre in Hobart – destination assessment, competitor analysis, demand assessment, convention centre concepts, and funding and facility management advice.

Victoria, Australia

Victorian State Government
Convention Centre advisory of Feasibility study on development of a proposed new convention centre in Geelong.

Geelong Otway Tourism
Feasibility study on business events development strategy.

Mt. Buller and Mt. Stirling Alpine Resort
Feasibility study on business events product audit and development strategy. Gary Grimmer served as Chairman of the Board of Alpine Resorts Tourism from 2006 to 2009.

Lardner Park
Feasibility study on marketing plan and pricing structure for the new Lardner Park Exhibition Centre.


Royal Textile Academy of Bhutan
A pre-feasibility study for a conference centre at Royal Textile Academy Complex.


Consultant in Hangzhou Tourism Commission’s MICE study

A member of the Beijing Dongcheng District International Meetings Advisory Board.


Ministry of Tourism and Creative Economy Indonesia
Destination Strategy development for the Republic of Indonesia.


Yokohama Convention Bureau
Leads development and marketing communications support for the Yokohama Convention Bureau

Japan Convention Bureau, a Division of Japan National Tourism Organisation (JNTO)
Review and analysis of Japan’s business events industry

Tokyo Convention and Visitors Bureau
Sub-contractor to Nomura Research Institute on development of Tokyo’s Corporate and Incentive strategy.
Incentive Product development consultancy for Tokyo.
In-marketing representation for South East Asia and North America.

Japan Tourism Agency (JTA)
Destination Assessment and CVB strengthening consulting for Japan’s top 7 convention cities.
Training and capability building support for Japan’s 7 top convention cities.
Bureau assessment and consulting on international business development for 4 Japanese cities.
Advice to Japan National Tourism Organization on ongoing programs for Japan Convention Bureau.


Astana Tourism Association
Astana DMO development model


Macau Government Tourism Office (MGTO)
Destination Strategy Consultancy for Macau’s business events market and the Macau Business Tourism Centre.

Macau Convention & Exhibition Association
Study tours to Singapore and Bali which included business events development workshops and site assessments.

Macao Trade and Investment Promotion Institute
Business development, training & strategic planning support.


Tourism Malaysia
National convention bureau activation study and strategy.
Destination Strategy Consulting and Establishment plan for the Malaysia Convention & Exhibition Bureau (MyCEB).
Implementation Support for activation of the Malaysia Convention & Exhibition Bureau (MyCEB).

UEM Land
Consultancy in relation to development of a new convention centre in Nusajaya, Jahor Bahru.

Malaysia Convention & Exhibition Bureau (MyCEB)
Provision of in-market sales representation for MyCEB in Australia and New Zealand.
Support for planning the Malaysia Business Events Week 2015
Malaysia Association NEXT programme development and support
Development of strategic business events 2016-2020 roadmap for Malaysia
New programme development and management.

Puteri Harbour, Malaysia Convention Centre Feasibility Study – market update
Specialist support for Malaysia International Trade & Exhibition centre (MITEC) – Market Research, Marketing Strategy and Business Plan

IJM Perennial Development Sdn Bhd
Convention centre development advisory comprising a comprehensive feasibility study, design review support and operator selection. Feasibility study includes market demand study, financial projections and site assessment.


Omani Government's Economic Development Agency, OMRAN
Industry specialist for Booz Allen Hamilton's consultancy for a proposed new convention centre and the establishment of a convention and visitors bureau in Muscat.


Saraya Aqaba Real Estate Development Company
Convention Centre Advisory comprising feasibility study, design reviews and facility management advice for a new convention centre in Saraya Aqaba.
Support with operator selection and contract negotiations.

Jordan Economic Growth Through Sustainable Tourism Project of USAID
Support for developing an ambassador program for Jordan.

Jordan Tourism Board / USAID BEST Project
Jordan Tourism Board MICE Department (Jordan Convention Bureau) establishment support.

Republic of Korea

Daejeon Convention & Visitors Bureau
Destination strategy consultancy services.

Daegu Convention & Visitors Bureau
Provided lead research and bid support in 2009 – 2010.

Korea Tourism Organisation
MICE Event Support Study.

Seoul Convention Bureau
Market research to develop new convention accounts for future bids.


Ace Daytons Direct
Co-facilitated ITB Asia’s inaugural Association Day 2010 with ASAE and the Center for Leadership.


China Productivity Centre
Taiwan External Trade Development Council (TAITRE) – Developed and managed business events training program for local industry. Consultancy on support to PCOs, DMCs and PEOs in the development of their international businesses.


Thailand Convention & Exhibition Bureau
Consultancy on programming and moderation of the annual Asia Meetings Industry Leaders Summit.
Major events study tour of Australia.
Consultative study process to develop the best model for establishing stronger MICE capabilities in Bangkok, Phuket, Pattaya, Khon Kaen and Chiang Mai.
Major events study tour of Melbourne.
Consultancy on programme content and moderating the TCEB-UNWTO ASEAN MICE Conference 2016, Bangkok
Khon Kaen city DNA and convention branding recommendations 2016.

Asian Association of Convention & Visitors Bureaux (AACVB)
Consultation and support on strategic plan and revisions to articles of incorporation.

United Arab Emirates

Dubai Convention Bureau
BestCities Quality Management System (QMS) compliance audit.


Serbia Convention Bureau
Industry specialist for Booz Allen Hamilton’s consultancy to USAID on Destination Strategy and establishment of the Serbia Convention Bureau.


Moscow Convention Bureau
Destination Strategy and CVB Establishment plan.


Costa Brava Convention Bureau
Destination Strategy and establishment of the new Costa Brava Convention Bureau

The Netherlands

Den Haag Convention Bureau
Interim bureau management services.


Benchmarking of key destinations in the region.
Activation Strategy and Business Plan for Visit Flanders Convention Bureau. Bureau Assessment of Flanders’ Art Cities.
Training/support of strategy implementation for Visit Flanders Convention Bureau.


Bologna Congress Centre
Refurbishment concept and business plan development.

Melsomvik, Norway

Oslofjord Convention Centre
Development advisory for planned expansion.

South Africa

South Africa Tourism
Consultancy on the organisational structure of national convention bureau and mega events strategy.

South Africa National Convention Bureau
Consultants to the new South Africa National Convention Bureau for an activation strategy and business plan. Provision of in-market sales representation services in Europe, UK and Asia.
Qualifying applicants for Meetings Africa.

CVB Establishment plan for Gauteng Provincial CVB.

Johannesburg Tourism
Destination Strategy consulting for the Johannesburg CVB.

Northern Cape Province South Africa
Destination Strategy for the Northern Cape Convention Bureau.

Limpopo Province Convention Bureau
Strategic plan for the convention bureau.

Mpumalanga Province Convention Bureau
Activation strategy and business plan for the convention bureau.


BOMAS of Kenya Ltd
Feasibility Study & Design Concept Development for Convention & Exhibition Centre and Hotels in Nairobi - comprehensive study including site assessment, environmental & sociological impact study, destination assessment, competitor analysis, demand assessment, funding options, facility management advice, design concepts, cost estimation and development programming.


Asset Management Group, Lagos, Nigeria and the Central Bank of Nigeria
Convention Centre Advisory comprising market demand, feasibility study, design reviews and pre-opening planning for a new convention centre in Abuja, Nigeria.


Tourism Vancouver
Destination Strategy development - Rethink Vancouver, a year-long review leading to recommendations on destination development, industry organization and DMO strategies for the next decade. Report contributed to Vancouver’s inaugural Tourism Master Plan.

Sport Hosting Vancouver
Governance and organisational structure review and advice.


Greater Houston Convention & Visitors Bureau
Development of the bureau's international convention sales strategy.
Provision of in-market sales representation services for the South American market.

Destination Marketing Association International (DMAI)
Part of global consortium undertaking “Destination Next” study - : A Strategic Roadmap for the Next Generation of Global Destination Marketing Organization (DMO and CVB).

Indianapolis Convention & Visitors Bureau
Partner with InterVistas Consulting for development of a Tourism Master Plan

Destination DC, Washington, DC
Gary Grimmer – member of the Client Advisory Board for the Washington DC Convention Bureau.

The Greater Madison Convention & Visitors Bureau
A strategic visioning process for the destination of Madison and the Greater Madison Convention & Visitors Bureau.

A partner with InterVISTAS (project lead) in developing tourism master plan for Denver, Colorado and including a DestinationNEXT assessment.

Greater Birmingham Convention and Visitors Bureau, Alabama
A partner with InterVISTAS (project lead) in conducting a destination master plan for Birmingham, Alabama.


Ministry of Tourism, State of Mexico
Convention Centre Advisory comprising market research, feasibility study and site assessment for Toluca, Mexico.

Guadalajara Convention and Visitors Bureau
North American in-market sales representation.

State Government of Baja California Sur
Convention centre operator selection process for Cabos International Convention Centre and La Paz Convention Centre. Partner with Global Meetings and Tourism Specialists, Washington (project lead) in broader project which also includes branding and market strategy for the destination.


AsociaciónLatinoamericana de CVBs (Latin American Association of CVBs):
Sales Support Training & Development to The LATAM Convention Bureau Development project – advocacy toolkit for 10 LATAM CVBs. Pro-bono “Gaining Support” project.

SEBRAE/MG and the Belo Horizonte Convention & Visitors Bureau, Belo Horizonte
Convention Development and Film Promotion Strategy for Belo Horizonte

BestCities Global Alliance

Management services for the world’s first global convention bureau alliance since April 2009. BestCities Global Alliance partners include CVBs of Berlin, Bogotá, Cape Town, Chicago, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.

International Convention & Congress Association (ICCA)

Manager and moderator of annual Association Expert Seminar since 2005 as well as various seminars conducted by ICCA Asia Pacific Regional Office.
Faculty member for ICCA Association Meetings Programme 2017, Fukuoka, Japan.

European Travel Commission (ETC)
World Tourism Organization (UNWTO)

A comprehensive global study on the decision-making process of conventions, meetings, and incentives. Jointly with Marketing Challenges International (MCI).
Consultancy on programme content and moderating UNWTO's 8th Asia Pacific Executive Training Programme on Tourism Policy and Strategy 2014, Bali.
An overview of the 'Meetings Industry in Asia' report 2017.

community engagement

The team at GainingEdge are committed to helping the communities where we work and live. We believe the best way for us to do that is to apply our people, ideas and resources to the Meetings, Incentives, Conventions and Exhibitions (MICE) in ways that benefit the broader community either directly or indirectly.

Since our inception in 2004 we’ve made community involvement a priority, encouraging all of our employees to get involved. Today, we are on track to meeting our 2105 goal of contributing over $1 Million per year in pro bono initiatives. Our GainingWheels initiative provides wheelchairs to those in need, but lacking the financial means. Learn more. We also provide consulting, either pro-bono or at a reduced fee, in qualifying developing countries through our GainingSupport programme.



If you’re looking to build on a successful career in the convention and meeting industry, we would love to hear from you.  GainingEdge offers an open and collaborative work environment, challenging career development opportunities, global projects and the chance to work with a team of industry leaders from around the world.

Interested? Connect with us on Linkedin or email us at


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