GainingEdge exclusively advises the convention and meetings industry, also known as MICE or business events. Since 2004 we have been dedicated to servicing this very specialized segment of the tourism & hospitality industry - national tourism agencies, convention & visitor bureaus (CVBs) and convention centre developers. Our comprehensive consulting expertise, capabilities and competencies help our clients tackle industry challenges, capitalise on opportunities and achieve operating excellence.
GainingInsights into Destination Brands
Branding has always been a core element of destination promotion. Yet, when a recent study asked DMO chiefs from around the world what they considered to be their most pressing issues, branding came out top. Why the sudden concern if they’ve been branding all along?Continue Reading